Hacks and Tips for Selling on WhatsApp

Today, selling through WhatsApp is not just an option, but a necessity. With millions of daily active users, this platform has become an indispensable channel to connect with customers and increase sales. This article will provide you with essential hacks, strategies, and practical tools, including the use of specialized CRMs, to optimize your results.

Benefits of selling via WhatsApp

Massive access

The most widely used application for instant communication, especially in LATAM, where 98% of users use it daily.

Customer preference

75% of consumers prefer to interact with businesses via instant messaging rather than calls or emails.

‍Improvessatisfaction.

Users value the speed and personalization that WhatsApp can offer with tools such as quick replies, interactive catalogs and chatbots.

Key Hacks and Strategies to Maximize Sales

1. Respond Quickly:
A lead goes cold in 12 minutes. Make sure you respond quickly to messages from your potential customers. This means assigning someone exclusively to WhatsApp or setting up automation tools.

2.Personalize the Experience
- Use tags: WhatsApp Business allows you to categorize chats by status (interested, customer, pending payment). This makes it easier to prioritize contacts closer to closing.
- Humanize the interaction: Avoid robotic messages and prioritize a conversational tone.

3.Offer Visual Information
Include images, videos and detailed product descriptions for customers to experience a "virtual purchase".

‍4.Automation and Tracking
- Chatbots: Implement advanced chatbots to handle frequently asked questions and collect initial data.
- Time-limited offers: Make scheduled follow-ups with exclusive promotions to incentivize quick decisions.

5.Increase Average Ticket
Apply upselling (offering improved versions of the product) and cross-selling (complementary products) strategies during the sales close.


What is a Conversational CRM?

It is a tool that centralizes interactions with customers through channels such as chat, social networks and messaging, enabling personalized communication, automation and efficient relationship management.

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Centralization: Unifies chats from different channels.
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Automation: Save time by configuring repetitive tasks.
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Analytics: Measure conversion rates, response times and customer behavior.


Today, selling through WhatsApp is not just an option, but a necessity. With millions of daily active users, this platform has become an indispensable channel to connect with customers and increase sales. This article will provide you with essential hacks, strategies, and practical tools, including the use of specialized CRMs, to optimize your results.

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