Many online stores are leveraging artificial intelligence, social media and personalized customer service strategies to elevate the online shopping experience, spanning all available channels.
This need gave rise to conversational commerce, designed to meet the needs of online store customers and fill the gap left by conventional customer service centers. This approach allows businesses to appreciate their customers as individuals, offering them an experience similar to walking into a physical store. This method not only drives personalization, but also brings a human touch to the digital world, establishing more meaningful connections with customers.
Conversational commerce is the use of chatbots and virtual assistants to interact with customers through instant messaging, offering a personalized and real-time shopping experience. It facilitates customer service, sales and marketing within platforms such as WhatsApp and social media messaging systems. Leading statistics indicate that 80% of companies plan to deploy chatbots by 2025, and consumers who interact with chatbots tend to spend between 20% and 40% more.
Measurable Impact: Trends and Statistics
Statisticsreveal a growing preference for personalized digital interactions. Companies that adopt conversational commerce report up to a two-fold increase in conversion rates and a significant reduction in customer response times.
- The global conversational AI market is expected to reach $32.62 billion by 2030.
- 67% of millennials in the U.S. would buy products or services from brands that use chatbots.
- Sales can increase an average of 67% with the use of chatbots.
Some of the advantages of conversational commerce include the following:
Influencing Audiences: Uses conversational technology, such as chatbots, to guide users in choosing products and services and participate in the consideration stage of the buying process.
ReducingPurchase Barriers: Enables shoppers to purchase what they want instantly with a message or voice command, avoiding additional steps such as physically scrolling or using credit cards.
Mobile Market Focus: Facilitates purchases via mobile devices without the need to interrupt conversations or switch apps.
Customer Service Automation: Improves customer service efficiency through automated conversational workflows, speeding up the resolution of queries and issues.
Enhanced Personalization: Conversational AI enables businesses to offer personalized recommendations and advice, based on a customer's history of interactions.
In a world where immediacy and personalization are key, the adoption of chatbots and conversational commerce is not just a competitive advantage, but an urgent necessity. Consumer expectations are evolving rapidly; they are looking for instant answers, personalized experiences and seamless communication with brands, anytime, anywhere. Companies that fail to adapt to this new reality risk falling behind, losing not only potential sales but also customer loyalty. Implementing solutions like Shimli is not just an investment in technology, but an investment in the future of the customer relationship, ensuring that your brand not only survives but thrives in the dynamic digital commerce landscape. The time to act is now; the future of commerce is conversational, and success awaits those who dare to lead the change.
.jpg)
